“For my part I know nothing with any certainty, but the sight of the stars makes me dream.”
Vincent van Gogh
MAISON FORGE
NEW YORK
SCROLL
EST · NEW YORK · MMXXVI

The luxury workshop where brands are forged.

An autonomous team of eleven luminaries working while you sleep. Built by a fine artist and luxury brand owner after eighteen years of running a Brooklyn brand stocked in luxury boutiques worldwide. Not a software company dressed up in marketing language. An operational nervous system built by someone who has shipped tens of thousands of orders and personally written thousands of pieces of brand content across every channel a real product business needs.

This is not a tool that replaces employees. This is a pro team supporting you so you can grow enough to hire some.
MAISON FORGE  ·  THE FOUNDING PRINCIPLE
CHAPTER ONE  ·  WHO WE ARE
We are not a group of tech bros launching another AI company. We are artists, writers, and brand owners who built this out of decades of knowledge, forged by necessity after eighteen years of running a luxury brand from a Brooklyn workshop.

Maison Forge was founded by David Foote, a fine artist with twenty-five years of practice and a decade inside the fashion industry. He is the co-founder and Creative Director of Marianella, the eighteen-year-old eco-luxury bath and skincare house handcrafted in Brooklyn and stocked in luxury boutiques worldwide.

His visual sensibility was forged at the intersection of high fashion, fine art, and the cinematic worlds of Pixar-grade computer graphics. He understands what separates a luxury brand from a generic one because he has spent his entire creative life living in the small details that make the difference. A banned word. A wrong font. A sentence that sounds like a chatbot instead of a creative director. The thousand small decisions nobody sees and everyone feels.

That perspective is encoded into every luminary in the Maison. The voice prompts were not written in a product meeting. They were written by someone who has personally produced thousands of pieces of brand content over nearly two decades, who knows what a banned word looks like, who refuses to ship anything that does not feel handmade, even when it is being made by a machine.

You are not buying technology. You are buying eighteen years of brand-building intuition encoded into eleven specialized minds that run the business while you sleep.

DAVID FOOTE  ·  FOUNDER  ·  NEW YORK
CHAPTER TWO  ·  THE DIFFERENCE

A Ferrari in a sea of bicycles.

Every other platform is selling generic, low-quality, uneducated agents that crash. We built the opposite. The AI marketing space is crowded with tools that generate content and call it a platform. Chatbots in settings panels. Approval workflows dressed up as automation. Wrappers around wrappers. Maison Forge is not in that conversation. Here is exactly why nothing else on the market comes close.

01

Real product knowledge. No made-up AI nonsense.

Every other platform asks you to describe your brand voice in a settings panel and then fabricates claims to fill the gaps. Maison Forge ingests your actual product information. Fabric specs for fashion. Nutritional data and tasting notes for food and beverage. Ingredient chemistry and supplier provenance for beauty. Material origin and craftsmanship detail for home goods. When Orion writes about your product, he cross-references the real data. If the data is missing, he refuses to write.

02

Luxury editorial voice trained at the deepest level.

Aurora and Luna are not configured through a tone slider. They are trained on fifteen-hundred-word voice prompts that include banned words, banned sentence structures, content mix ratios, real founder-written examples, hashtag rules, symbol allowances, and the brand’s actual narrative DNA. The voice is the foundation, not an afterthought.

03

Full-stack outbound operations embedded in the platform.

Argus and Atlas together form a complete cold outreach operation that other companies pay five thousand dollars a month for as a standalone product. Argus scrapes leads from Google Maps across fifty-five cities, deduplicates, scores, and stores them. Atlas loads them into ten pre-warmed sending accounts and sends over a thousand personalized emails per day. No other AI marketing platform includes this.

04

Real autonomous execution, not approval theater.

Almost every marketing platform produces drafts you have to approve, edit, schedule, and publish. That is not automation. Maison Forge actually executes. Orion publishes blog posts directly to your Shopify store. Luna sends segmented emails through Klaviyo to your real customer list. Flux manages live Meta Ads campaigns through your real ad account. Boris sends executive briefings to your phone via WhatsApp every morning with live order data.

05

Built by an eighteen-year brand owner, not a SaaS founder.

Every other AI marketing platform was built by software founders who studied marketing from the outside. Maison Forge was built by someone who runs an eighteen-year-old eco-luxury skincare brand handcrafted in Brooklyn. Every feature exists because it had to exist for a real business to survive and grow. You are not the beta test. Marianella is. If the platform breaks, the founder’s own brand stops.

CHAPTER THREE  ·  WHAT THEY GET WRONG

Eight things you are probably thinking. Eight answers before you ask.

MYTH 01“AI will make my brand sound generic.”
The truthGeneric AI makes brands sound generic. Aurora and Luna are trained on fifteen-hundred-word voice prompts built by a creative director with twenty-five years of practice. Banned words. Banned structures. Real founder-written examples. Most customers cannot tell the difference between Maison Forge content and content the founder wrote himself. The ones who can tell say the Maison Forge version is tighter.
MYTH 02“AI platforms make up product claims and get brands in trouble.”
The truthThis is the single biggest risk in AI content today, and we built the platform specifically to prevent it. Orion ingests your real product data. Every claim is cross-referenced against the real data before it publishes. If the data is missing or vague, he refuses to write. No fabrication. No hallucinated benefits. No compliance risk.
MYTH 03“Three thousand dollars a month is expensive for software.”
The truthThree thousand dollars a month is the cost of one junior marketing coordinator at a luxury brand. Maison Pro gives you an entire eleven-person operational team whose equivalent payroll runs between forty-three and seventy-six thousand dollars per month. Maison Forge is the cheapest serious option, not the most expensive.
MYTH 04“I still need to approve everything before it goes out.”
The truthYou can. But you will stop wanting to within the first week. Every luminary runs on strict brand rules verified against real product data. You get a morning briefing from Boris on WhatsApp showing everything that published, sent, and scheduled. If you see something you do not like, you adjust the rules once and it propagates. This is how brands that actually scale operate.
MYTH 05“My brand is too niche for an AI platform to understand.”
The truthMaison Forge was built for a niche brand. Marianella sells eco-luxury bath and body with over eighty SKUs, a founder’s story rooted in a Venezuelan immigrant family, and a voice that took eighteen years to develop. If the platform can handle that level of specificity, it can handle yours. Niche is what the platform was designed for.
MYTH 06“I already use Jasper or Copy.ai. This is the same thing.”
The truthJasper and Copy.ai are content generators. They write drafts. You still need a human to schedule posts, run email, generate leads, manage paid ads, and tie it all together. Maison Forge runs the operation end to end. It publishes to Shopify. It sends through Klaviyo. It manages your Meta Ads account. A content generator saves you three hours a week. Maison Forge builds a department.
MYTH 07“This is going to replace my team and put people out of work.”
The truthMaison Forge is not here to take jobs away. It is here to make existing teams better, cohesive, streamlined, and always supported with real-time data. The boring work disappears. The strategic work humans are best at becomes the only thing you pay them for. If you do not have a team yet, Maison Forge is how you build one without a hiring round.
MYTH 08“What happens when the platform breaks or the founder disappears?”
The truthMaison Forge runs on Cloudflare infrastructure with enterprise uptime. The founder runs an eighteen-year-old brand on it every day. If it breaks, his own business stops. That is the strongest alignment guarantee you can have. You are not the beta test. Marianella is.
CHAPTER FOUR  ·  THE LUMINARIES

Eleven specialized minds. One coordinated maison.

Each luminary is a master of one craft. Together they form the complete operational nervous system of a modern luxury brand. Hire them all, or pick the ones that fill the gaps in your existing team.

LUMINARY 01
BORIS
Executive Luminary
Your chief of staff. The mind that holds it all together.
  • Daily executive briefing to WhatsApp with live order volume, inventory alerts, and the day’s priorities
  • Reviews the work of every other luminary and flags what needs your attention
  • Tracks every campaign, content piece, lead, and conversion in one consolidated view
  • Central command layer. You only need to talk to Boris.
Cost to build this role yourself: $5,000 to $10,000 per month for a fractional COO.
Included  ·  All Tiers
LUMINARY 02
AURORA
Social Media Luminary
In-house social director. Northern lights energy.
  • Writes and publishes social content in your authentic brand voice across Instagram, Facebook, TikTok, and X
  • Trained on a fifteen-hundred-word voice prompt with banned words, founder examples, and hashtag rules
  • Produces planned calendars, reactive posts, product spotlights, and behind-the-scenes content
  • Never uses generic AI language. Never resorts to wellness clichés.
Cost to build this role yourself: $3,500 to $5,500 per month for a full-time social media manager.
$197 / Month
LUMINARY 03
LUNA
Email & SMS Luminary
Direct-to-customer voice. Quiet, intimate, persuasive.
  • Connects directly to Klaviyo and sends segmented campaigns to your real customer list
  • Writes campaigns, flow emails, abandoned cart sequences, win-back flows, and VIP communications
  • Personalizes at the segment level using real customer data
  • Follows strict copy rules: sale details first, no exclamation marks
Cost to build this role yourself: $4,000 to $6,500 per month for an email specialist.
$197 / Month
LUMINARY 04
ORION
SEO & Content Engine
Editorial powerhouse. The hunter who never sleeps.
  • Publishes long-form SEO content directly to Shopify across six content types
  • Cross-references your real product data to ensure factual accuracy
  • Performs live web search for current science, citations, and cultural context
  • Optimizes for traditional search and generative engine optimization
Cost to build this role yourself: $5,000 to $8,000 per month for an SEO agency plus content writer.
$297 / Month
LUMINARY 05
ZENITH
Trends & Intelligence
Your eyes on the horizon. The pattern recognizer.
  • Monitors your category in real time for emerging trends and cultural shifts
  • Performs live web search to identify what is gaining traction right now
  • Feeds trend insights to Aurora, Luna, and Orion so your content rides the wave
  • Tracks competitor launches, pricing moves, and positioning changes
Cost to build this role yourself: $5,000 to $7,500 per month for a market analyst.
$197 / Month
LUMINARY 06
ARGUS
Lead Generation
The hundred-eyed watcher. He sees every prospect.
  • Scrapes prospects from Google Maps across fifty-five target cities
  • Pulls names, addresses, phones, websites, social profiles, and category data
  • Scores leads based on relevance, fit, and likelihood to buy
  • Deduplicates and stores everything in a structured database
Cost to build this role yourself: $2,500 to $4,000 per month for a lead research agency or BDR.
$597 / Month  ·  Bundled with Atlas
LUMINARY 07
ATLAS
Campaign Operations
He carries the world. He carries your outbound program.
  • Loads leads from Argus into ten pre-warmed sending accounts twice per day
  • Sends over one thousand personalized emails per day across four campaign verticals
  • Runs three-email follow-up sequences with smart timing and reply detection
  • Manages bounces, opt-outs, and deliverability across all sending domains
Cost to build this role yourself: $3,500 to $6,000 per month for a cold email agency.
$597 / Month  ·  Bundled with Argus
LUMINARY 08
FLUX
Paid Ads Luminary
The current that flows through the funnel.
  • Connects directly to your live Meta Ads account
  • Designs and launches campaigns across Facebook and Instagram
  • Writes ad copy in your brand voice and pairs it with the right creative
  • Manages budget, targeting, and creative rotation in real time
Cost to build this role yourself: $3,500 to $7,500 per month for a paid media buyer.
$297 / Month
LUMINARY 09
ASTRA
Artist & Prompt Engineer
Your visual mind. Trained on every image platform.
  • Orchestrates every major generative platform (Krea, Midjourney, DALL-E, Flux, Stable Diffusion)
  • Generates on-brand product photography, lifestyle imagery, and campaign visuals
  • Maintains your visual DNA: palette, composition, mood, lighting
  • Updated weekly as new generative platforms launch
Cost to build this role yourself: $4,000 to $8,000 per month for a creative director plus prompt engineer.
$297 / Month
LUMINARY 10
SOL
Retention & Loyalty
The mother of the brand. The one who remembers.
  • Manages post-purchase journeys, repurchase timing, and lifecycle communications
  • Recognizes VIP customers and triggers personalized recognition moments
  • Calculates optimal repurchase windows based on real customer behavior
  • Handles customer recovery for at-risk customers before they churn
Cost to build this role yourself: $3,500 to $5,500 per month for a retention specialist.
$297 / Month
LUMINARY 11
MINT
Financial Analytics
The one who reads the numbers and tells the truth.
  • Pulls live financial data from Shopify, Stripe, Klaviyo, and your ad platforms
  • Calculates real P&L across every channel
  • Tracks CAC, LTV, contribution margin, and gross margin by SKU
  • Sends weekly briefings and flags margin compression before it spreads
Cost to build this role yourself: $4,000 to $7,500 per month for a fractional CFO.
$297 / Month
CHAPTER FIVE  ·  THE MATH

The cost of building a team like this.

If you already have a team, Maison Forge amplifies them. Every luminary handles the boring, time-consuming work so your humans can focus on strategy, creativity, and the thousand small decisions only a person can make. Nobody loses a job. Everybody gets better.

If you do not have a team yet, this is your team. You can open the platform and start operating your brand today, with full support across every function a modern brand needs. No hiring round. No agency search. No waiting six months to assemble the department you need. Your eleven luminaries are ready the moment you are.

What it would cost to build this capacity role by role

Fractional Chief Operating Officer$5,000 to $10,000
Social Media Manager$3,500 to $5,500
Email Marketing Specialist$4,000 to $6,500
SEO Agency + Content Writer$5,000 to $8,000
Trends & Market Research Analyst$5,000 to $7,500
Lead Research Service$2,500 to $4,000
Cold Email Agency$3,500 to $6,000
Paid Media Buyer$3,500 to $7,500
Creative Director + Prompt Engineer$4,000 to $8,000
Customer Retention Specialist$3,500 to $5,500
Fractional Chief Financial Officer$4,000 to $7,500
Total cost to build
$43K to $76K / mo
VERSUS
Maison Pro
$2,997 / mo
94% less than building it yourself
CHAPTER SIX  ·  PRICING

Build your maison. Or take the complete forge.

Build Your MaisonStarter
Boris plus one luminary of your choice. Your starting constellation. Add more luminaries à la carte as you grow. Full access to the platform and email support.
$497
per month
Maison ConstellationCurated
The eight essential luminaries we hand-pick for your brand. No decision fatigue, no guesswork. The proven team. Includes Boris plus seven specialized luminaries. Saves approximately $400 per month versus à la carte. Priority email support.
$1,497
per month
White GloveConcierge
Personal onboarding by the founder. Brand DNA deep-dive session. Custom voice training across all luminaries, including banned words, content mix, and narrative DNA. Full product catalog setup and verification. Complete configuration of all eleven luminaries.
$4,997
first month, then $2,997
CHAPTER SEVEN  ·  FIT

Is this for you?

Maison Forge is for:

  • Independent luxury and premium brand founders across every category
  • Direct-to-consumer brands with strong identity who want to scale without losing voice
  • Fashion, beauty, fragrance, wellness, food and beverage, home, accessories, and lifestyle brands
  • Brand owners doing six to seven figures in annual revenue
  • Solo founders and lean teams who need leverage, not more tools
  • Established teams who want force multiplication, not replacement
  • Brands priced out of agencies but priced into actual operations

Maison Forge is not for:

  • Mass-market brands looking for the cheapest content tool
  • Companies that want a chatbot to write blog posts
  • Enterprises with an existing AI operations team and Salesforce stack
  • Anyone who is not ready to give the platform real autonomy
CHAPTER EIGHT  ·  THE MORNING
You wake up. Boris has already sent your morning briefing.

You see the day’s orders, the inventory alerts, the top sellers, the priorities. Aurora has posted the day’s content. Luna has sent yesterday’s segmented email to your VIP list.

Orion has published a new long-form piece that ranks for three new keywords. Zenith has flagged a trend you should ride this week. Argus has added two hundred new qualified leads to your pipeline.

Atlas is sending today’s outreach. Flux is optimizing your ad spend. Astra is generating visuals for next week’s campaign. Sol is recovering a customer who was about to churn. Mint is preparing your weekly financial briefing.

All of this happens before you finish your first cup of coffee. All of it sounds like you. All of it knows your products. All of it is built on eighteen years of brand-building wisdom, encoded into eleven specialized minds working in coordinated harmony.
CHAPTER NINE  ·  BEGIN

Begin your maison.

Your eleven luminaries are waiting. Forge your brand into something the maps don’t show.

No credit card. No auto-enrollment. Founder replies personally within 24 hours.