“For my part I know nothing with any certainty, but the sight of the stars makes me dream.”
Vincent van Gogh
MAISON FORGE
NEW YORK
SCROLL
EST · NEW YORK · MMXXVI

The luxury workshop where brands are forged.

An autonomous team of eleven luminaries working while you sleep. Built by a fine artist and luxury brand owner after eighteen years of running a Brooklyn brand stocked in luxury boutiques worldwide. Not a software company dressed up in marketing language. An operational nervous system built by someone who has shipped tens of thousands of orders and personally written thousands of pieces of brand content across every channel a real product business needs.

The Eleven Luminaries

Eleven specialized minds. One coordinated maison.

Each luminary is a master of one craft. Together they form the complete operational nervous system of a modern luxury brand. Hire them all, or pick the ones that fill the gaps in your existing team. Every luminary runs against your real product data, in your real accounts, on your real schedule. Not as drafts you have to approve, but as work that ships.

Boris
Executive Luminary
Your chief of staff. The mind that holds it all together.
Today's Briefing  ·  6:14 AM

Good morning. 47 orders overnight, $3,840 in revenue. Lavender Honey Bar is moving fast, 12 units left. Aurora published the Sunday ritual post at 7 AM, Luna's VIP segment goes out at 10. Wholesale lead from Le Bernardin is in your inbox. Today's priorities: approve the December email calendar, sign off on Astra's hero shot.

What he does
  • Daily executive briefing to WhatsApp with live order volume, inventory alerts, and the day's priorities
  • Reviews the work of every other luminary and flags what needs your attention
  • Tracks every campaign, content piece, lead, and conversion in one consolidated view
  • Central command layer. You only need to talk to Boris.

Replaces: a fractional COO or executive assistant who reports daily on the state of your business.

Cost to build this role yourself: $5,000 – $10,000 / month
Maison Forge price: Included in all tiers
Read Boris's full page  →
Aurora
Social Media Luminary
Your in-house social director. Northern lights energy.
Instagram Post  ·  Drafted 7:02 AM  ·  Published 9:00 AM

The Lavender Honey Bar starts with raw Brooklyn honey from a beekeeper in Red Hook and finishes with French lavender pressed cold in our workshop. Eighteen years of soap-making in one bar. Limited run. Linked.

What she does
  • Writes and publishes social content in your authentic brand voice across Instagram, Facebook, TikTok, and X
  • Trained on a fifteen-hundred-word voice prompt with banned words, founder examples, and hashtag rules
  • Produces planned calendars, reactive posts, product spotlights, behind-the-scenes content, and customer stories
  • Never uses generic AI language. Never resorts to wellness clichés.

Replaces: a full-time social media manager who knows your brand voice cold and produces daily content across all platforms.

Cost to build this role yourself: $3,500 – $5,500 / month
Maison Forge price: $197 / month
Read Aurora's full page  →
Luna
Email & SMS Luminary
Your direct-to-customer voice. Quiet, intimate, persuasive.
Klaviyo Campaign  ·  VIP Segment  ·  2,847 Recipients

Subject line: A small batch, before anyone else.
Preview: Twelve bars, your name on the list, until Sunday.

What she does
  • Connects directly to Klaviyo and sends segmented email campaigns to your real customer list
  • Writes campaigns, flow emails, abandoned cart sequences, post-purchase follow-ups, win-back, and VIP communications
  • Personalizes at the segment level using real customer data, not generic blasts
  • Tracks deliverability, open rates, click-through, and revenue per email

Replaces: an email marketing specialist or Klaviyo expert who manages your full email program end to end.

Cost to build this role yourself: $4,000 – $6,500 / month
Maison Forge price: $197 / month
Read Luna's full page  →
Orion
SEO & Content Engine Luminary
Your editorial powerhouse. The hunter who never sleeps.
Published to Shopify  ·  Ingredient Hub Page

Title: French Lavender, Pressed Cold: Why the Provence Harvest Beats Every Imitation. Length: 2,400 words. Six citations. Live at /journal/french-lavender.

What he does
  • Publishes long-form SEO content directly to your Shopify store across six content types: ingredient hubs, product education, founder stories, ritual guides, sustainability journals, seasonal features
  • Cross-references your real product data and refuses to publish if the underlying data is missing or vague
  • Performs live web search to pull current science and citations, never fabricating claims
  • Optimizes for both traditional search and generative engine optimization for ChatGPT, Claude, and Perplexity

Replaces: an SEO agency retainer plus a full-time content writer who understands your product line at a chemist's level.

Cost to build this role yourself: $5,000 – $8,000 / month
Maison Forge price: $297 / month
Read Orion's full page  →
Zenith
Trends & Intelligence Luminary
Your eyes on the horizon. The pattern recognizer.
Trend Alert  ·  Forwarded to Aurora & Orion

Slow beauty Sunday rituals are spiking on TikTok this week. Three of your competitors have not moved on it. Aurora has a draft post ready for tomorrow morning. Orion is preparing a long-form ritual guide for the journal.

What she does
  • Monitors the luxury, wellness, beauty, and lifestyle landscape for emerging trends, cultural shifts, and viral moments
  • Performs live web search to identify what is gaining traction in real time
  • Feeds trend insights directly to Aurora, Luna, and Orion so your content rides the wave instead of chasing it
  • Tracks competitor activity, new launches, pricing moves, and positioning changes

Replaces: a market research analyst or trend forecaster on retainer, plus a competitive intelligence analyst.

Cost to build this role yourself: $5,000 – $7,500 / month
Maison Forge price: $197 / month
Read Zenith's full page  →
Argus
Lead Generation Luminary
The hundred-eyed watcher. He sees every prospect.
247 New Leads  ·  Added to Pipeline Overnight

Boutique hotels and spas across Charleston, Savannah, and New Orleans. Average rating 4.7. Twelve scored as A-tier, ready for Atlas to begin sequence at 9 AM.

What he does
  • Scrapes prospect data from Google Maps across a rotating list of fifty-five target cities
  • Pulls business names, addresses, phone numbers, websites, social profiles, and category data
  • Scores leads based on relevance, fit, and likelihood to buy
  • Deduplicates against your existing database and feeds Atlas a continuous stream of fresh prospects

Replaces: a lead research agency or full-time BDR who manually builds prospect lists every week.

Cost to build this role yourself: $2,500 – $4,000 / month
Maison Forge price: Bundled with Atlas at $597 / month
Read Argus's full page  →
Atlas
Campaign Operations Luminary
He carries the world. He carries your entire outbound program.
Today's Outreach  ·  1,043 Emails Sent

Across ten warmed accounts, four campaign verticals. 23 replies so far. 4 marked qualified by Boris and forwarded to your inbox.

What he does
  • Loads leads from Argus into ten pre-warmed cold email sending accounts twice per day
  • Sends over one thousand personalized emails per day across four campaign verticals
  • Runs three-email follow-up sequences with smart timing and reply detection
  • Manages bounces, opt-outs, and deliverability across all sending domains

Replaces: a cold email agency running multi-account infrastructure with full-stack outreach management.

Cost to build this role yourself: $3,500 – $6,000 / month
Maison Forge price: Bundled with Argus at $597 / month
Read Atlas's full page  →
Flux
Paid Ads Luminary
The current that flows through the funnel.
Meta Ads  ·  Live Campaign Update

Lavender Honey Bar carousel is at $1.84 CAC, down from $3.12 yesterday. Reallocated $400 of tomorrow's budget into the winning audience. Holiday Gift Set creative refreshed at 6 AM.

What he does
  • Connects directly to your live Meta Ads account
  • Designs and launches campaigns across Facebook and Instagram
  • Writes ad copy in your brand voice and pairs it with the right creative
  • Manages budget allocation, audience targeting, and creative rotation in real time

Replaces: a paid media buyer or performance marketing agency managing your Meta Ads spend.

Cost to build this role yourself: $3,500 – $7,500 / month
Maison Forge price: $297 / month
Read Flux's full page  →
Astra
Artist & Prompt Engineer Luminary
Your visual mind. Trained on every image generation platform.
Hero Shot  ·  Delivered to Aurora & Flux

Lavender Honey Bar on raw walnut, morning side light, soft shadow, ivory backdrop. Krea v3 and Midjourney composite, retouched in workshop palette. Ready for Sunday post and December campaign.

What she does
  • Connects to and orchestrates every major generative AI platform (Krea, Midjourney, DALL-E, Flux, Stable Diffusion, and more)
  • Generates on-brand product photography, lifestyle imagery, social content, and campaign visuals
  • Maintains your visual DNA: color palette, composition rules, mood, lighting, aesthetic codes
  • Continuously updated as new generative platforms launch (weekly platform integration cycle)

Replaces: a creative director, photographer, and prompt engineering specialist combined into one role.

Cost to build this role yourself: $4,000 – $8,000 / month
Maison Forge price: $297 / month
Read Astra's full page  →
Sol
Customer Retention & Loyalty Luminary
The mother of the brand. The one who remembers everyone.
VIP Recognition  ·  Triggered This Morning

Maria in Houston just placed her sixth order in eight months. Sol added her to the founder's circle and sent a hand-signed thank-you card from the workshop. Replenishment reminder for her shea butter scheduled for January 14.

What she does
  • Manages post-purchase journeys, replenishment timing, and lifecycle communications
  • Recognizes VIP customers and triggers personalized recognition moments
  • Calculates optimal replenishment windows based on real product usage patterns
  • Handles customer recovery sequences for at-risk customers before they churn

Replaces: a customer success manager and retention marketing specialist managing the full lifecycle program.

Cost to build this role yourself: $3,500 – $5,500 / month
Maison Forge price: $297 / month
Read Sol's full page  →
Mint
Financial Analytics Luminary
The one who reads the numbers and tells you the truth.
Weekly Financial Briefing  ·  Monday 7 AM

Gross margin held at 68% across the catalog. Lavender Honey Bar is your highest contribution-margin SKU at $14.40 per unit. CAC is $22, LTV $187. Cash position covers 14 weeks of payroll. Recommend reorder on shea butter inventory by Friday.

What he does
  • Pulls live financial data from Shopify, Stripe, Klaviyo, and your ad platforms
  • Calculates real profit and loss across every channel
  • Tracks customer acquisition cost, lifetime value, contribution margin, and gross margin by SKU
  • Sends weekly financial briefings and forecasts cash flow and inventory needs based on real sales velocity

Replaces: a fractional Chief Financial Officer or financial analyst who reports weekly on the health of the business.

Cost to build this role yourself: $4,000 – $7,500 / month
Maison Forge price: $297 / month
Read Mint's full page  →
The Founder

Built from the inside of a working luxury brand.

Maison Forge was founded by David Foote, a fine artist with twenty-five years of practice and a decade inside the fashion industry. He is the co-founder and Creative Director of Marianella, the eighteen-year-old eco-luxury bath and skincare house handcrafted in Brooklyn with his mother, stocked at Bloomingdale's BEAUTYSPACE and in luxury boutiques worldwide.

His visual sensibility was forged at the intersection of high fashion, fine art, and the cinematic worlds of Pixar-grade computer graphics. He understands what separates a luxury brand from a generic one because he has spent his entire creative life living in the small details that make the difference. A banned word. A wrong font. A sentence that sounds like a chatbot instead of a creative director. The thousand small decisions nobody sees and everyone feels.

I did not build this to replace the people around you. I built it to hold the ground beneath you, so you can keep your eyes on the stars that made you begin.

David Foote  ·  Brooklyn

That perspective is encoded into every luminary in the maison. The voice prompts were not written in a product meeting. They were written by someone who has personally produced thousands of pieces of brand content over nearly two decades, who knows what a banned word looks like, who understands the difference between editorial copy and advertising copy, and who refuses to ship anything that does not feel handmade. Even when it is being made by a machine.

You are not buying technology. You are buying eighteen years of brand-building intuition encoded into eleven specialized minds that run the business while you sleep, and an unpublished group of senior advisors who have spent their careers shaping what taste in this country looks like.

David Foote  ·  Founder  ·  Brooklyn, New York
Read David's full story  →
The Board

A constellation of the most respected names in American luxury.

Maison Forge is informally advised by senior figures from American luxury fashion, prestige beauty, fashion photography, and the New York editorial PR establishment. People who have spent their careers shaping what taste in this country looks like, at houses whose names you already know. Names and credentials are shared privately with commissioned clients.

The Press  ·  Eighteen Years of Coverage
Vogue · Harper's Bazaar · Elle · Allure · W Magazine · Marie Claire · Glamour · InStyle · Oprah · Vanity Fair · Town & Country · WWD · Forbes · Bloomberg · The New York Times · The Wall Street Journal · New York Magazine · Refinery29 · Byrdie · The Cut · People · Martha Stewart Living · Domino · Condé Nast Traveler · Vogue · Harper's Bazaar · Elle · Allure · W Magazine · Marie Claire · Glamour · InStyle · Oprah · Vanity Fair · Town & Country · WWD · Forbes · Bloomberg · The New York Times · The Wall Street Journal · New York Magazine · Refinery29 · Byrdie · The Cut · People · Martha Stewart Living · Domino · Condé Nast Traveler ·
The press that covered Marianella is the press that covers the maison.
Read the full press history  →
The Difference

A Ferrari in a sea of bicycles.

Generic AI makes brands sound generic. That much is true. The reason every brand-voice tool on the market produces interchangeable copy is that they configure voice through tone sliders and a settings panel, then ask a base model to fill in the rest. Maison Forge does the opposite. Aurora and Luna are trained on fifteen-hundred-word voice prompts written by a creative director with twenty-five years of practice: banned words, banned sentence structures, content mix ratios, real founder-written examples, hashtag rules, symbol allowances, and the brand's actual narrative DNA. The voice is the foundation, not an afterthought. Most customers cannot tell the difference between a Maison Forge post and a post the founder wrote himself. The ones who can tell say the Maison Forge version is tighter.

The two questions every serious buyer asks are whether the platform fabricates product claims and whether they will be stuck in an approval loop. The answer to both is the same. No. Orion ingests your real product data: fabric specs for fashion, ingredient chemistry and supplier provenance for beauty, material origin for home, nutritional and tasting notes for food and beverage. Every claim is cross-referenced against the real data before publication. If the data is missing or vague, Orion refuses to write. As for approval, you can require it, and you will stop wanting to within the first week. Every luminary runs against strict brand rules and verified product data. You get a morning briefing from Boris on WhatsApp showing everything that published, sent, and scheduled overnight. If you see something you do not like, you adjust the rule once and it propagates across the maison. This is how brands that actually scale operate. Drafts are not automation. Maison Forge actually executes.

Every other AI marketing platform was built by software founders who studied marketing from the outside. Maison Forge was built by someone who runs an eighteen-year-old eco-luxury skincare brand handcrafted in Brooklyn with his mother. Every feature exists because it had to exist for a real business to survive and grow. The luminaries publish to Marianella's Shopify store before they publish to yours. Luna sends Marianella's emails before she sends yours. Atlas runs Marianella's wholesale outreach before he runs yours. If the platform breaks, the founder's own brand stops. You are not the beta test. Marianella is. That is the strongest alignment guarantee in the category, and no competitor can replicate it without first spending eighteen years building a brand.

Read the full methodology  →
The Math

The cost of building a team like this.

If you already have a team, Maison Forge amplifies them. If you do not have a team yet, this is your team.

Fractional Chief Operating Officer$5,000 – $10,000
Social Media Manager$3,500 – $5,500
Email Marketing Specialist$4,000 – $6,500
SEO Agency + Content Writer$5,000 – $8,000
Trends & Market Research Analyst$5,000 – $7,500
Lead Research Service$2,500 – $4,000
Cold Email Agency$3,500 – $6,000
Paid Media Buyer$3,500 – $7,500
Creative Director + Prompt Engineer$4,000 – $8,000
Customer Retention Specialist$3,500 – $5,500
Fractional Chief Financial Officer$4,000 – $7,500
Total cost to build $43,500 – $76,000 per month
Versus
Maison Pro $2,997 / month

Roughly 94 percent less than building it yourself.

Pricing

Build your maison. Or take the complete forge.

Tier 01 Atelier $497 / month

Boris plus one luminary of your choice. Your starting constellation.

  • Boris (Executive Luminary) included
  • Choose any one additional luminary to begin with
  • Add more luminaries à la carte as you grow
  • Full access to the Maison Forge platform
  • Email support
À la carte luminaries by specialty

Content & Voice

Aurora  ·  Social Media$197 / month
Luna  ·  Email & SMS$197 / month
Orion  ·  SEO & Content Engine$297 / month

Intelligence & Creative

Zenith  ·  Trends & Intelligence$197 / month
Astra  ·  Artist & Prompt Engineer$297 / month

Growth & Outreach

Argus + Atlas  ·  Lead Gen & Campaign Ops (bundle)$597 / month
Flux  ·  Paid Ads$297 / month

Retention & Financial

Sol  ·  Customer Retention & Loyalty$297 / month
Mint  ·  Financial Analytics$297 / month
Tier 02 Constellation $1,497 / month

The eight essential luminaries we hand-pick for your brand. The curated team.

  • We analyze your brand and assemble the eight luminaries that fit your business model
  • No decision fatigue, no guesswork. The proven team.
  • Save approximately $400 per month versus à la carte
  • Includes Boris plus seven specialized luminaries chosen for you
  • Priority email support
Tier 04 Private Commission $4,997 first month, then $2,997

Personal onboarding by the founder. The done-for-you experience.

  • Brand DNA deep-dive session with the founder
  • Custom voice training across all luminaries (banned words, content mix, narrative DNA)
  • Full product catalog setup and verification
  • Complete configuration of all eleven luminaries to your brand
  • Continues as Maison Pro at $2,997 per month after month one
  • For brand owners who want to hand over the keys and walk away with a complete operational team in place
See the full pricing page  →
Who This Is For

Is this for you?

Maison Forge is for
  • Independent luxury and premium brand founders across every category
  • Direct-to-consumer brands with strong identity who want to scale without losing voice
  • Brand owners doing six to seven figures in annual revenue
  • Solo founders and lean teams who need leverage, not more tools
  • Brands priced out of agencies but priced into actual operations
Maison Forge is not for
  • Mass-market brands looking for the cheapest content tool
  • Companies that want a chatbot to write blog posts
  • Enterprises with an existing AI operations team and Salesforce stack
  • Anyone who wants to micromanage every post before it ships
  • Anyone who is not ready to give the platform real autonomy
The Morning Ritual

You wake up. Boris has already sent your morning briefing.

You see the day's orders, the inventory alerts, the top sellers, the priorities. Aurora has posted the day's content. Luna has sent yesterday's segmented email to your VIP list.

Orion has published a new long-form piece that ranks for three new keywords. Zenith has flagged a trend you should ride this week. Argus has added two hundred new qualified leads to your pipeline.

Atlas is sending today's outreach. Flux is optimizing your ad spend. Astra is generating visuals for next week's campaign. Sol is recovering a customer who was about to churn. Mint is preparing your weekly financial briefing.

All of this happens before you finish your first cup of coffee. All of it sounds like you. All of it knows your products. All of it is built on eighteen years of brand-building wisdom, encoded into eleven specialized minds working in coordinated harmony.

Begin

Begin your maison.

Your eleven luminaries are waiting. Forge your brand into something the maps don't show. Your eyes, back on the stars.

Request Access  →

No credit card. No auto-enrollment. The founder replies personally within twenty-four hours.